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Simplified partner management: Revenue share

We’re streamlining DFP partner management in our ongoing efforts to improve usability and workflow.

On January 25, 2016, we introduced a simplified way to manage your revenue share relationships. Simplified partner management allows you to indicate a simple percentage revenue share for each of your partners right on their details page. This replaces the separately managed financial terms. The partner portal, which previously provided access to reporting data for partners, has also been removed. Instead, DFP host networks now need to share reports with partners directly. Finally, we transitioned to a new, simpler set of partner dimensions and metrics in the reporting interface and in the DFP API.

Simplified partner management will eventually be replaced by an all-new partner management system. One aspect of this system, Track assignments, is now available. With Track assignments, you can set up a revenue share with partners while creating multiple assignments under a single partner company. You can also add custom targeting, set date ranges for sharing ad requests, place a priority on filling ad space for certain assignments, and more.

See and update revenue share

Revenue share is the percentage of revenue allocated to partner publishers whose inventory you sell or otherwise represent. You can update the revenue share of any “Affiliate/distribution partner” or “Content partner” company:

  1. In DFP, click the Admin tab.
  2. In the left panel, click Companies.
  3. In the table that appears, click the name of any company with a “Type” of “Affiliate/distribution partner” or “Content partner”.
  4. Update the percentage in the “Revenue share” field.

Report on revenue share

The “Revenue share” percentage value governs reporting with the new “Partner management” metrics and related dimensions in the Query Tool. These new metrics replace the “Partner revenue” and “Content partner revenue” metrics. Learn more

Similarly, this percentage value governs the new PARTNER_MANAGEMENT columns in the DFP API, which replace the existing DISTRIBUTION_PARTNER, CONTENT_PARTNER, and RIGHTS_HOLDER columns.

The new partner management dimensions, metrics, and columns provide data only from September 11, 2015, onward or from the day you create an assignment, whichever is later.
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This article is specific to partner management

Partner management might not be enabled in your DFP environment. For more details, talk to your manager or a DoubleClick representative.