Create a report for DFP Video
You can run reports for DFP Video much like you would any other report in DFP.
Tips to running a DFP Video report
Companion creatives: include the Delivery Master and companion dimension; select Master or companion.
Video content: filter your results using the Content filter.
Historical reports: In addition to the list of DFP report dimensions available, you can add dimensions that are unique to video inventory, such as video content, live stream, video positions, VAST or SDK versions.
Future sell-through reports: You can add dimensions for video content details in your report, such as content, content bundles, and video position. Learn more about future-sell through reports.
See a list of all video-specific dimensions.
In addition to most DFP report metrics, metrics available specifically to DFP Video inventory are generally categorized as video viewership or video interaction. Additional metrics exist for VAST errors and video content.
Metrics are not available for companion creatives served through VAST redirects because there is no creative ID for these non-DFP hosted creatives.
Other reports that may be useful for video inventory
- Active View reporting: report on the viewability of ads served via Google Publisher Tags (GPT). Viewability helps determine how likely it is that an ad was actually seen by a user.
- Video content metadata: Report on your video content metadata values mapped to DFP key-values.
- Audience Measurement reports: report on the reach and frequency of display and video ads across your desktop, mobile app, mobile web, and connected TV inventory. Beta
- Nielsen Digital Ad Ratings reports: report on unique audience data for campaigns running across all digital media screens using Nielsen Digital Ad Ratings™. Beta