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The Ad Exchange reports

When you link your Ad Exchange and Analytics accounts, you can access three reports to help you analyze your Ad Exchange performance in conjunction with other Analytics data about your site.

Learn more about Ad Exchange and about Ad Exchange in Analytics.

See Ad Exchange reports

To see the Ad Exchange reports in Analytics:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Behavior > Publisher.

If you're using multiple publisher integrations (e.g. Ad Exchange, AdSense, and DFP), click on the "Ad Exchange" tab to view its data.

Reports

Ad Exchange Overview

Use the Ad Exchange Overview report to get a high-level summary of key Ad Exchange metrics. By default, the graph in the report displays the daily Ad Exchange impressions for your site. Use the graph to compare metrics.

Ad Exchange Pages

The Ad Exchange Pages report provides data about which pages on your site contributed most to your Ad Exchange performance. By default, the graph displays the daily total Ad Exchange impressions for your site; the table displays total revenue metrics for the date range distributed by page.

Ad Exchange Referrers

With the Ad Exchange Referrers report, you can find out which domains that sent traffic to your site contributed most to your Ad Exchange performance. By default, the graph displays the daily total Ad Exchange impressions for your site; the table displays total impressions for the date range distributed by referring domain. In the table, click a domain name to see revenue metrics per referring page. Above the table, click the different Viewing options to see statistics by source and medium.

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