Create DFP Video content hierarchies

Some video features might not be enabled for your network. To learn more, contact your account manager.

After you’ve ingested video content and its associated metadata, you can create a content hierarchy for targeting.

Create a content hierarchy

  1. Sign in to DoubleClick for Publishers.

  2. Click Video and then Content hierarchies.

  3. Enter a name in the "New content hierarchy" section. This name will be shown in the targeting picker and reports.

  4. Enter the "First level" metadata key that represents the top level of the hierarchy. Available keys are set up as part of metadata management.

  5. Add more levels by selecting new keys. All keys are available for all hierarchy levels.

  6. When you’re done, click SAVE.

To delete a content hierarchy, click X in the "Existing content hierarchies" section.

To edit a hierarchy, click its name in the “Existing content hierarchies" section, then make the desired changes. You cannot delete intermediary levels, only the bottom level.

Target a content hierarchy

  1. Sign in to DoubleClick for Publishers.

  2. Create or select a Video VAST line item.

  3. Select Video content and then Metadata in the "Add targeting" section.

  4. Select a top-level hierarchy.

  5. (Optional) Click include or exclude for deeper level keys of the hierarchy.

  6. (Optional) Click Back to target additional hierarchies.


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