Invoiced impressions metrics
You can select from the following DoubleClick invoiced impression metrics when you create or edit a query using Query Tool:
Total impressions plus any companion impressions not associated with an uplift (e.g., mobile, video, and rich media). Ad requests that returned ads that were eventually viewed.
Invoiced unfilled impressions
Only non-prefetch unfilled impressions (ad requests that didn't return any ads).
- Any delayed-impression creatives, also known as pre-fetch creatives, are only billed if they are actually displayed to the end user. This is different than a “viewable impression” which measures how much of the ad is visible in the user's browser not whether or not the ad impression was actually shown.
- We don’t charge for any unfilled ads that are prefetched, in other words, if there was no ad available at the time of the prefetch request.
- We don’t charge for any companion ads where there’s also an “uplift fee,” for example, video and rich media.
Learn more about ad server reporting metrics.