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Traffic creatives

Add creatives to your network

Introduction to creatives (2:18)

Creatives are the images, videos, and other content that gets delivered to users. Each creative in your network is associated with one advertiser.

You can add creatives to a line item directly, or you can add creatives to an advertiser in your network and then assign them to one or more line items. Either way, each creative you add is available for use in other line items belonging to the same advertiser.

Learn about adding creatives to your network:

Creative types

Hosted creatives can be up to 1MB in size.

For rich media creatives, you may wish to follow industry rich media creative guidelines, such as those published by the Interactive Advertising Bureau (review the IAB guidelines). Please note that larger creative files will increase the page load time for your site.

In all cases, you must adhere to the DoubleClick for Publishers terms and conditions.

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