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Traffic image creatives

Image creatives (4:53)

An image creative is based on an image file in GIF, JPG, or PNG format. Only the RGB color format is supported. (If you're using a JPG file with a CMYK color format, you can convert the JPG to GIF or PNG.)

To add an image creative:

  1. On the Delivery tab, click Creatives in the left-hand navigation.

  2. Click Add creatives.

  3. Begin typing to search for the advertiser whose creative you're adding. Each creative is associated with one advertiser.

  4. When you've found the right advertiser, click Continue.

  5. Click Image.

  6. Enter the name for your creative.

  7. In the Image file field, select the creative on your computer. You can only use images in GIF, JPG, or PNG format.

    Alternatively, if you want to use an image that's hosted on a third-party ad server, click Use remote image, then enter the URL where the file is located.

  8. Enter the Destination for your creative's landing page, which is either a URL or a phone number. If you enter a phone number, the creative will only be served to mobile devices that can make calls when a user clicks the ad.

  9. Select the Target ad unit size where the creative should deliver.

  10. (Optional) Enter a third-party impression URL to be pinged when the creative appears. The URL can contain DFP macros. You can use this field to enter the URL of a third-party tracking service.

  11. (Optional) Enter Alt text for screen readers, commonly used by visually impaired users, and to be displayed in browsers with images disabled.

  12. Click Save.

If you've selected a creative for upload that doesn't match the ad unit size you specified, you'll receive an error message when you save. Select Allow creative size to differ from ad unit size to resize the ad unit. (For example, if you upload a 400x400 creative to a 300x250 ad unit, DFP will accommodate the larger creative. Or, if you upload a 200x200 creative to the same ad unit, the creative would only occupy 200x200 pixels on your page.)
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