Traffic DoubleClick Rich Media in DFP

Add a DoubleClick Rich Media creative to a line item

This article is specific to DoubleClick for Publishers and Studio version 2 users.
This feature might not be enabled in your DFP environment. For more details, talk to your manager or a DoubleClick representative. If you are currently using DFP5 and Legacy Studio, see the best practices for those platforms.

DoubleClick Rich Media creatives are created in DoubleClick studio and automatically added to advertisers in your network. You can add DoubleClick Rich Media creatives to line items just as you would add any other existing creatives.

Learn more about adding creatives to line items.

Learn more about DoubleClick Rich Media.