Traffic DoubleClick Rich Media in DFP

Add a DoubleClick Rich Media creative to a line item

This article is specific to DoubleClick for Publishers and Studio version 2 users.
This feature might not be enabled in your DFP environment. For more details, talk to your manager or a DoubleClick representative.

DoubleClick Rich Media creatives are created in DoubleClick studio and automatically added to advertisers in your network. You can add DoubleClick Rich Media creatives to line items just as you would add any other existing creatives.

However, it's important to note that once a Studio creative is trafficked in DFP, any changes you make to it are not automatically synced to the DFP line item. Instead, you'll need to take the following steps:

  1. The revised creative needs to be pushed again from Studio to DFP.
  2. After the revised creative is pushed, you'll need to navigate to the line item and mark the earlier creative as "inactive" or remove it from the line item.
  3. You then need to associate the revised creative to the line item.

Learn more about adding creatives to line items.

Learn more about DoubleClick Rich Media.

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