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Force an ad to open in a new window

Open an image creative's landing page in a new tab or window

To open an image creative's landing page in a new window, you must change the target window setting for your ad unit or network.

  • Use _blank to open the click-through URL in a new, unnamed window.
  • Use _top to open the click-through URL in the current window.
Apple iOS devices do not support the "_blank" target window setting, so "_top" is used instead.

Change the default target window setting for your network

You can set a default target window for your network so that all ad units inherit the same default target window setting, unless an ad unit's target window setting is explicitly overridden to another value.

  1. Sign in to DoubleClick for Publishers.
  2. Click Inventory and then Network settings.
  3. For "Target window", select _blank from the drop-down menu.
  4. Click Save.

Change the target window setting for an ad unit

You can override your network's default target window setting when editing an ad unit's settings. Once you override this setting, the ad unit, and any ad units below in the hierarchy, will not inherit future changes to the target window setting for the network or a parent ad unit.

  1. Sign in to DoubleClick for Publishers.
  2. Click Inventory and then Ad units.
  3. Select an ad unit.
  4. Click override next to "Target window", then select _blank from the drop-down menu.
  5. Click Save.

Click clear override to revert an ad unit's target window setting to the inherited value.

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