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What's new in DFP and Ad Exchange Seller

Release notes for December 11, 2017

Manage inventory

Changes to video content source sync options

We’ve introduced the ability to request a manual sync of individual video content sources. The “Sync changes” and “Sync all” buttons for your content sources have moved to the content source details page. They also display on the source list screen to allow you to request syncs for multiple sources. Learn more

Changes to targeting behavior for deactivated entities

Previously, if you deactivated an entity (such as site targeting, mobile apps, or key-values) that was targeted in Ad Exchange rules, that entity continued to be targeted in the rules. For consistency with DFP line items, we've changed Ad Exchange behavior so that deactivated targeted entities are ignored by rules and deals.

AMP Fast Fetch for canonical AMP pages

The Fast Fetch ad request method for AMP is now supported for canonical as well as cached AMP pages. Fast Fetch loads ads on AMP pages more quickly than Delayed Fetch, which is being fully deprecated on March 29, 2018. At that time, Fast Fetch will be the only available ad request method for all <amp-ad type="doubleclick"> ad slots. You may need to make tagging changes to AMP pages using DoubleClick tags to ensure they continue to function correctly with Fast Fetch.


Delivery Inspector for AMP pages

See troubleshooting details about which ads delivered on fast-loading AMP pages. You can now enter URLs for AMP pages on the Delivery Inspector for mobile web. Follow these instructions in DFP and on your mobile device to see why certain ads delivered and not others, why line items are underdelivering, which line item would deliver if you were to request the ad slot again, and more. Use this information to optimize future ad delivery on your AMP pages. Note that you must enter the cached version of the URL for your AMP page.

Policy violation notifications update 

To improve your policy violation workflow, next month we’ll switch from daily emails to DFP user interface notifications. These notifications allow you to quickly take action on page-level policy violations. You’ll be kept informed on new policy enforcements and be able to filter notifications by type. Learn more

Policy violation example

Publisher University

The November 2017 edition of “What’s New in DFP+ Ad Exchange” is now live on Publisher University. Topics covered include: DFP impression counting changes, new line item filters for policy violations, updates to programmatic proposal line items “display creative” settings, improved forecast accuracy for 2018 dates, Deprecation of Ad Exchange UI tags in DFP Ad Exchange line items. Watch here

Coming soon

  • Upcoming feature retirements
    To simplify DFP and Ad Exchange, we'll be retiring some features:
    • Report dimensions, metrics, and report types
      To further fine tune the DFP Query Tool, we'll be retiring some dimensions, metrics, and report types on a rolling basis. As part of this, we'll mark the "Ad server code served count" metric as deprecated. Learn more
    • Deprecation of Ad Exchange UI tags in DFP Ad Exchange line items

      On December 15, we'll start deprecating Ad Exchange UI tags in DFP Ad Exchange line items for remaining publishers over the next few weeks. If you recently received a UI notification about this change, it means your network will be affected in the next few weeks.

      For all traffic from DFP, you’ll no longer be able to use Ad Exchange UI tags in rules, deals, and reporting in Ad Exchange, but you may replace them with DFP targeting (ad units, key-values, and placements). Use our guide to restructure your Ad Exchange configuration and remove the Ad Exchange UI tag.

      If you don't make any changes, Ad Exchange UI tags will no longer be included in your DFP ad requests. Any rule or deal that targets an Ad Exchange UI tag will no longer be matched with ad requests from DFP. Monetization will continue, but will do so via other rules and deals, as Ad Exchange tags associated with DFP line items will no longer be sent.

      This doesn't impact Ad Exchange tags placed directly on website pages or on third-party ad servers.

    • Google Mobile Ads (GMA) SDKs versions lower than 7.0.0

      Starting January 23, 2018, Android and iOS Google Mobile Ads SDK versions lower than 7.0.0 will be deprecated. To continue serving mobile ads from AdMob, Ad Exchange, or DFP after this date, upgrade to the latest iOS or Android version of the Google Mobile Ads SDK.

    • Audience Explorer

      By the end of 2017, we'll be deprecating Audience Explorer in DFP. Audience segment data in Audience Explorer is not currently being updated.

      • Use the "Audience segments" page to view data on total, mobile web, AdID, and IDFA sizes for each segment.
      • Use forecasting to view data for 30-day impressions and clicks, and 15-day active user metrics. You can estimate how many users are targeted by your third-party lists. Learn more

See previous release notes