Approve an order

You can approve orders if your role in DoubleClick for Publishers has permission to do so. Upon approving an order, DFP will reserve inventory for any reserved line item types (sponsorship and standard) in that order. Once approved, DFP will update that reservation every time changes to that order are made and saved. Any creatives that you've associated with these line items will start serving.

Approval ensures that all the line items in your order are reserved, preventing anyone else in your network from booking these impressions. Immediately after you approve an order, this information is passed on to the forecasting engine; if another trafficker runs a forecast a minute after you've approved your order, they might see your line items as competing. If you want to make sure no one else books impressions that you want for a campaign, make sure you approve your order early on; if you wait a few days to approve the order after trafficking it, some of your forecasted impressions may no longer be available.

To approve an order:

  1. In your DoubleClick for Publishers account, click the Orders tab.
  2. Click on the order you'd like to approve. The status of the order will be Pending approval.
  3. Click Approve.

If insufficient inventory prevents an order from delivering ads, you may opt to overbook (overbooking will change the order status to 'delivering,' but may cause underdelivery of this order and other orders). For example, because ad tags with new ad units have to be on a live site for at least 28 days before the forecasting engine can forecast accurately against those ad units, if you have to traffic a line item to a new ad unit before that 28-day mark, you may consider overbooking.

We strongly recommend that you do not overbook orders except when you don't have enough data to run an accurate inventory forecast. The danger here is if you overbook and the order underdelivers, you could break your contract with your advertiser or end up having to traffic additional campaigns later on to make up for the discrepancy (Learn more about underdelivery). Only overbook after you've done a thorough inventory traffic analysis and can conclude that you have more impressions than the forecasting engine is allocating.