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What's new in DFP Small Business

Release notes for August 7, 2017
  • Highlight
    • Change to impression counting for Ad Exchange mobile app impressions
  • DFP Small Business
    • Native ads with Ad Exchange
    • Retiring the AdMob line item type
    • Multi-size pricing in Ad Exchange for mobile app inventory
    • New geographical locations now available for targeting
    • Generate ad tags for AMP
    • Report on ad request type
    Coming soon...

Highlight

  • Change to impression counting for Ad Exchange mobile app impressions
    DoubleClick is changing the way impressions are counted for Ad Exchange mobile app ads to align with industry standards. After this change, DFP will count mobile app impressions from Ad Exchange ads when the ad content has begun to load and at least some part of it is displayed within the user's view. DFP Small Business publishers will begin noticing this change in July and finish in October. Learn more

DFP Small Business

  • Native ads with Ad Exchange
    You can now create and programmatically traffic beautiful and highly engaged native ads from Ad Exchange for both web and apps. DFP handles the rendering of your native ads based on the native styles you specify within the product. Learn more
  • Retiring the AdMob line item type
    Starting in August 2017, DoubleClick for Publishers is stopping AdMob line item delivery. AdMob line items you’ve already created remain in DFP, but the ability to create new AdMob line items has been removed. Use the Ad Exchange line item type or AdMob campaigns instead.
  • Multi-size pricing in Ad Exchange for mobile app inventory
    Multi-size pricing is available for mobile in-app inventory. If you already have multi-size pricing configured for your inventory, you should notice an uplift in revenue with this feature enable. Learn more
  • New geographical locations now available for targeting
    We’ve added more locations around the world for targeting, including cities, neighborhoods, provinces, and more.
  • Generate ad tags for AMP
    You’ll be able to easily customize and generate ad tags for Accelerated Mobile Pages (AMP) without having to manually edit code. Learn more
  • Report on ad request type
    You can now run reports that break out performance by the technology used to request an ad. This allows for advanced troubleshooting, such as investigating discrepancies between served and downloaded impressions. When you create a report or a query, select the new "Request type" dimension. Learn more

Coming soon...

  • Transition to downloaded impressions coming in October 2017
    DFP will begin counting impressions using the downloaded methodology in October 2017. Use the "Ad server downloaded impressions" metric to see how this impacts your network and update campaigns before this change. Learn more
  • Analyze past and future impressions (Beta)
    You'll be able to view historical traffic alongside future impression opportunities to find better ways to segment and package inventory.
 
If you use Ad Exchange, visit the Ad Exchange Release Notes to learn about the latest feature releases.
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