الصفحة التي طلبتها غير متوفرة بلغتك حاليًا. يمكنك اختيار لغة مختلفة في أسفل الصفحة أو ترجمة أي صفحة ويب على الفور إلى لغة من اختيارك، وذلك باستخدام ميزة الترجمة المضمّنة في Google Chrome.

What’s new in Google Ad Manager

Release notes for March 25, 2024

Follow along on X and YouTube.

Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive

Manage Inventory

Codeless ad units for anchor and interstitial ads (Beta) 

Codeless ad units let publishers implement interstitial and anchor ad units without tagging their pages, saving publisher time and resources. For more details, visit Create a codeless ad unit

Traffic and deliver ads

Experiment with new monetization opportunities with Offerwall (Beta) 

With Offerwall, you can let your users access content by choosing to view a rewarded ad, without making code changes to your site. You can customize Offerwall by defining which parts of your site you want Offerwall to show on, setting the number of pageviews you want visitors to see before showing Offerwall, and designing the look and feel of the Offerwall. For more details, visit About Offerwall messages.

Report and optimize

Updated bidder naming throughout Ad Manager

To help you communicate with buyers around bidder-specific settings, we’re updating references to buyers across Ad Manager to use the buyer’s name as they’ve declared it, rather than custom names you may have inputted in Companies. Note that the reporting metrics “Bidder” and “Yield Partner” will still show Company names. 

 

Coming soon

  • PPID for programmatic with RTB demand
    In addition to Google demand, PPID for programmatic will soon be in open beta for Authorized Buyers, Open Bidding, and SDK Bidding demand partners. Publishers will be able to configure their PPID settings on a per-bidder basis in Demand channel settings. Ad Manager 360 publishers using PPID will be able to share PPID with buyers.

  • "Video optimization" report metrics deprecation
    The "Video optimization" report metrics are deprecated. They were removed from the Ad Manager interface in July 2023, and will be removed from the external API in May 2024. See Video Solutions reports to learn about supported video reporting options.

  • Identity and address verification for MCM MI child publishers
    As previously indicated, new MCM Manage Inventory child publishers will soon need to verify their identity and address before ads can serve on their sites. Parents will be able to review their child’s progress in completing these necessary steps under “MCM readiness.” Note that this process will only affect new MCM Manage Inventory child publishers. Additional details will be shared closer to the launch. Learn more about the verification process.

  • New Sellside Video Publisher Policies
    On April 1, our new video publisher policies will go into effect. The goal of the policy change is to improve consistency and clarity for publishers, advertisers, and users, to align our policies with the latest industry standards, including IAB Reclassification via the new video.plcmt parameter that we introduced last year. These industry efforts to align the diverse types of video inventory have been a cross-industry global collaboration between SSPs, including Google Ad Manager, alongside multiple DSPs and publishers.

 

See previous release notes

Was this helpful?

How can we improve it?
true
Influence the future of Ad Manager

Become a user research participant and help make Ad Manager better. We'd love to hear your feedback.

Sign up

Search
Clear search
Close search
Google apps
Main menu
5164101322090730112
true
Search Help Center
true
true
true
true
true
148
false
false