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Run video ads on your DFP network

A new DFP Video implementation can take between a few weeks to a few months, depending on the coordination between your business and technical teams. You should have your technical and ad operations resources available throughout the project to ensure a smooth deployment.

Before you get started


Refresh your basic knowledge of DoubleClick for Publishers (DFP) concepts:

Required steps to implement DFP Video

  1. Design and create video inventory: Decide what ad units and key-values you'll use to target your video inventory.
  2. Generate video ad tags: Create video ad tags and place on your site or in your player.
  3. Create video line items: Set up and target video line items to run creatives on your video inventory.
  4. Add creative sets to your video line items: Traffic video, overlay, redirects, and optional companion ads.
  5. Create video reports: Once video ads are running, use Query Tool to get detailed video reports.

Integration with the IMA SDK or a video partner


A video player environment is different from web environments. To manage ad requests and responses in a video environment, integration with the Interactive Media Ads (IMA) SDK is recommended.

Online video and ad serving platforms provide solutions that allow you to manage your video content, and usually provide a player which is already integrated with the IMA SDK. You can start serving video ads quickly with one of these partners.

If you use a custom video player, or have your own development team, follow the instructions to get started with the IMA SDK.

Learn more about video inventory

The first step in implementing DFP Video is to decide how you want to target your video inventory. Most publishers choose to keep the same network design and incorporate additional ad unit levels or key-values to further define video inventory.

Video ad units are slightly different from non-video ad units, because you need to include a master video ad size, and can select companion sizes for accompanying display inventory. In cases where you don’t have companion ads, DFP can fill the slots with other display inventory.

If you classify your video content in your own content management system (for example, by genre or audience), you can import and target this video metadata into DFP with content targeting.

Determine how to handle remnant inventory


You'll need to decide if and how to sell remnant inventory, and which partners you’ll work with. DFP Video allows you to traffic any third-party ad, as long as they support VAST.

DFP is integrated with AdSense and Ad Exchange, which allows you to serve AdSense and Ad Exchange ads, only if they can meet or beat competing remnant inventory prices.

Learn how to create an AdSense or Ad Exchange video line item.

Learn more about companion ads

The Google Publisher Tag (GPT) renders display ads as companions to your video ads. You can learn more about companion display ads for DFP Video, which includes benefits and examples, or how to declare companion sizes when you create a video ad unit.

Further technical information is available about using companion ads with GPT in the developer documentation.

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