Mobile ad serving information sheet

Premium and Small Business features

These mobile features are included with both DFP Small Business and Premium:

Serving to high-end mobile web

  • Fixed size ad units (e.g., 320x50), including custom sizes
  • Can generate mobile-optimized JavaScript ad tags in the DFP UI

Serving to high-end mobile applications

  • Fixed size ad units (e.g., 320x50), including custom sizes
  • Interstitial ad units
  • SDKs for iOS and Android
    • Support for all AdMob formats
    • In-app browser to handle clicks
  • SDK mediation: Send impressions from mobile applications to ad networks via the ad networks' own SDKs

Ad formats

  • Image banners
    • Standard click-through URL
    • Click-to-download URL
  • Third-party ad serving
  • Text and image creatives
  • DoubleClick tag for DCM Mobile and desktop
  • Click-to-call and click-to-app creatives (e.g., email, SMS, Google Maps, and Google Play)
  • Image animation creatives
  • Video interstitials
  • Custom creative templates


  • Mobile OS targeting, including OS version
  • Device targeting, including make, model, and sub-model
  • Geo-targeting for carrier-level traffic
  • Geo-targeting for wifi traffic at the country, region, metro area (DMA), city, and postal code (US/CA only) levels
  • Geo-targeting for cellular traffic at the country, region, metro area (DMA), city, and, when augmented by GPS coordinates, postal code (US/Canada only) levels
  • Mobile carrier targeting
  • Capability targeting: phone calls

Bandwidth targeting

Dynamic allocation

  • AdSense dynamic allocation for mobile web
  • DoubleClick Ad Exchange dynamic allocation for mobile web


  • Breakdown by mobile targeting criteria
  • Integrated AdSense reporting
  • Filter reports for mobile ad units and line items

QR code preview

Third-party impression URLs in image creatives

Partner options: server-side integrations with mobile ad network and rich media vendors

Delayed impressions, for use cases such as pre-caching ads


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