Serving creatives in an email or newsletter
The information in this article is provided for informational purposes only.
You can use DFP to serve creatives dynamically into HTML emails. DFP can't serve creatives into text emails because HTML code doesn't render in text emails. The standard way to dynamically insert ad creatives into HTML emails is with regular image ad tags embedded into the HTML code (only image creatives can be served). The recipient will need to view the message online to see a creative from DFP. If the recipient is offline while checking the email, the ad request isn't made.
<a href=> <img src=>tag combination.
ord=654321?. It's important that the
ord=values for the
<img src=>tags are exactly the same; otherwise, the ad doesn't click through properly.
Troubleshooting creatives served in email or newsletters
If the ads in your newsletters or email aren't serving or clicking through, it's possible the numeric key is not the same for the image and the clickthrough. Microsoft Outlook often scrambles the source of newsletters and email messages and relates the wrong clickthrough to an image source. The newsletter might work when saved to your desktop as HTML or sent through an HTML-based email provider like Gmail or Yahoo, but it doesn't work when sent through Outlook.
Try implementing the following solutions to all email messages and newsletters whenever you encounter an issue.
- Use the variable
dcove=rto link the correct clickthrough to the correct image. If
dcove=ris set, the ad request ignores cookie information and instead uses the page where the request came from and the user's IP to ensure that the clickthrough will match the image in the ad request. You must insert
dcove=rinto the ad tag before the
dcove=rvariable has proven valuable to clients that have issues with ads clicking through to the wrong place, ads not clicking through, ads using the clickthrough URL of a different ad, or ads not showing at all.
- If you are serving multiple ads to one ad slot, you should insert a true unique random number. The
ord=valuevariable doesn't work when sent through Outlook. Many clients use dynamic insertion that will insert a random number for each email message before it is sent out. Another option is to pull the member ID of the user that receives the email. The member ID is basically going to work like a true unique random number. This way you will ensure that ads can rotate, instead of serving the same ad every time.
An example of a tag using the
<A HREF="http://ad.doubleclick.net/N###/jump/adunit1/adunit2;sz=728x90;dcove=r;ord=654321?" target="_top"><IMG SRC="http://ad.doubleclick.net/N###/ad/adunit1/adunit2;sz=728x90;dcove=r;ord=654321?" border=0 width="728" height="90"></A>