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Add a new mobile creative

 

Watch a video: Add mobile creatives to a line item (1:30)

To add a creative to a mobile line item:

  1. In the Orders tab, navigate to the line item where you want to add the creative.

  2. From the Add creatives drop-down, choose new creative for a targeted size.

  3. In the New creative screen, select one of the creative types below. Unless otherwise noted, creative types are supported both for mobile applications and for mobile websites.

    Third party

    1. Enter a Code snippet for the creative.

      Manually enter cache busting and click macros, if necessary.

    2. Enter a Name for the creative.

    3. Click Save.

    Image

    1. Enter a Name for the creative.

    2. Choose an image to upload.

    3. Enter a Click-through URL for the creative.

    4. Optional: Enter a third-party impression URL to be pinged when the creative appears. The URL can contain DFP macros.

    5. Optional: Enter Alt text for screen readers and to be displayed in browsers with images disabled.

    6. Click Save.

    7. If the uploaded file doesn't match the targeted size, check Allow creative size to differ from ad unit size and click Save.

    DoubleClick tag

    DFA6 Mobile and desktop are currently supported by the DoubleClick tag.

    1. Enter a Name for the creative.

    2. Specify the URL of a creative hosted on DFA. Snippets won't be recognized as valid input.

      • Use DFA internal redirect tags provided by the advertiser. These tags are of the form:

        • http://ad.doubleclick.net/ad/N1234.name/;sz=size
          (Only use URLs that have /ad/, not /adx/ or /adj/)

        • http://ad.mo.doubleclick.net/dartproxy/dfa.mobile.handler?k=N12345.67890.EXAMPLETEXT/B123455

    3. Optionally, add one or more labels if you want to apply frequency capping to the creative.

    4. Click Save.

    Text and image


    A 320x50 creative containing an image tile and animated text. The ad is built from an icon image, a heading and two lines of text.
    1. Choose an image to upload.

    2. Enter a Name for the creative.

    3. Enter a Destination URL for the creative.

    4. Enter a headline and two descriptive lines of text.

    5. Click Save.

    Custom


    1. Enter a name for the creative.

    2. Enter the code snippet of the creative. You can either paste the snippet into the "Code snippet" box or optionally use the "Files" field to upload a file that contains the code snippet.

    3. Insert click, cachebusting, and file macros into the code snippet by positioning your cursor in the appropriate places in the snippet and clicking the button for the macros you want to insert.

    4. (Optional) Enter a clickthrough URL for your creative's landing page.

    5. Select the target ad unit size where the creative should deliver.

    AdMob (applications only)

    AdMob creatives are for mobile applications only, and are limited to the following sizes: 300x250, 320x50, 320x480, 468x60, 480x320, 728x90, 768x1024, and 1024x768. Dynamic allocation works for banners and interstitials.

    AdMob line items don't use dynamic allocation in the same way that AdSense line items do. If the AdMob line item type is trafficked as "Price Priority" with a CPM estimate, it competes on price. If no CPM estimate is entered, it doesn't compete on price.

    1. Enter a Name for the creative.

    2. Enter the AdMob Publisher ID:

      • If you’re using legacy AdMob, enter the Legacy Publisher ID number.
      • If you’ve upgraded to the new AdMob, enter the ad unit number.

      You can find these in your AdMob account under Sites/Apps > Manage Settings (for an application).

    3. Enter Additional parameters as key values pairs, separated by ampersands (&). For example, test=true&bgcolor=000000.

      • If you’ve upgraded to the new AdMob, enter the “Ad Unit ID”.
    4. Click Save.

    Example of entering parameters for a legacy AdMob ad unit

    “Legacy Publisher ID” is a123456789

    • In the Publisher ID field, enter: a123456789.

    • In the Additional parameters field, you don’t need to enter any ad unit information.

    Example of entering parameters for a new AdMob ad unit

    New “Ad unit ID” is ca-app-pub-12121212/34343434

    • In the Publisher ID field, enter: 34343434.

    • In the Additional parameters field, enter: client=ca-app-pub-12121212.

    SDK mediation (applications only)

    SDK mediation allows you to send impressions from mobile applications to ad networks via the ad networks’ own SDKs. Learn about SDK mediation.
    1. Enter a Name for the creative.

    2. Select the Target ad unit size.

    3. Select an option for Location data.

    4. Enter a number of milliseconds for Network timeout. Network timeout is the length of time a network has to deliver an ad.

    5. Select a network and enter the required information. (To use a network, you must integrate its SDK in your application.)

    6. To add another network, click Add network. For each impression, the ad request goes to the ad networks in the specified order, until the impression is filled.

    7. Click Save.

    Click-to-call image

    Click-to-call creatives enable you to use a phone number instead of a clickthrough URL as the destination for an image creative. When a user clicks on the creative, the dialer opens so that the user can place the call.

    Note that these ads won't serve to devices that cannot make calls. To ensure that forecasting is accurate, target line items containing click-to-call creatives to devices that can make calls. In your line item settings, under "Add targeting," select Devices > Device capability > Phone calls, then click include.

    To use the click-to-call option for an image creative, follow the steps above for image creatives and select Destination > Phone number.

    Click-to-app image

    Click-to-app creatives enable you to specify an action as the destination for the creative, such as opening an application or downloading a file. See a list of supported click-to-app destinations.

    To use the click-to-app option for an image creative, follow the steps above for image creatives and select Destination > Click-to-app URL.

    Image animation

    An image animation creative displays a series of up to ten images as a slideshow with timed transitions.

    Image animation creatives require the following SDK versions: iOS: 5.x, or Android 4.1.1 or later.

    To add an image animation creative, follow these steps:

    1. Name the creative.

    2. Optional: Specify a background color. For example, c6c6c6. (Default: 000.) Find a list of HTML color codes.

    3. Select a target ad unit size.

    4. Upload up to ten images (GIF, JPG or PNG files). For all but the first image, select the following settings:

      • Transition: The type of transition effect that will lead into this frame. Options are the following:

        • Dissolve (default): The new image fades in as the old image fades out.

        • Move-in: The new image slides in over the old image from a specified direction, while the old image stays in place.

        • Push: The new image pushes the old image out of the frame in a specified direction.

      • Duration: The duration of the transition that will lead into this frame, in seconds. (Default: 0.3 s)

      • Delay: The delay before the transition into this frame begins, in seconds. (Default: 2.2 s)

      • Easing: This setting alters the acceleration of the animation between the start and end of the transition. Options are the following: Ease (default), Linear, Ease in, Ease out, Ease in and out. Learn more and view illustrations of these options.

      • Direction: The direction in which the animation proceeds for the "Move-in" and "Push" transition options. For example, if you choose "Left," the image moves to the left. Choose Up, Down, Left, or Right.

    5. Optional: Add up to five destination URLs as clickable areas on the last image. Click Add URL, then enter the following information:

      • Destination URL (required): The destination where this link target should lead. The destination can be a URL, phone number, or link to an application to download from app market.

      • Link entire area (checkbox): If this box is checked, the entire creative area will be linked to the destination that you entered above.

      • Link an area you define: If you don't select the "Link entire area" option, use the following fields to define the area in the ad that will lead to the destination.

        • Position X: The X-coordinate of the top left corner of the clickable area.

        • Position Y: The Y-coordinate of the top left corner of the clickable area.

        • Width: The width of the clickable area, in pixels.

        • Height: The height of the clickable area, in pixels.

      • Target window: Defines where the link should open. Options are:

        • Same window (in-application browser). Note: For creatives displayed in applications on Android, DFP doesn't use an in-app browser because the external browser has the same behavior; the user can use the back button to return to the same place in the app.

        • New window (the external native browser).

    6. Click Save.

    Click-to-app image animation

    Click-to-app creatives enable you to specify an action as the destination for the creative, such as opening an application or downloading a file.

    To use the click-to-app option for an image animation creative, follow the steps above for image animation creatives and select Destination > Click-through URL. Enter one of the supported click-to-app destinations.

    Mobile ad network

    Mobile ad network creatives allow you to send impressions to an ad network, rich media vendor, or third-party ad server that has implemented our ad network API. Learn more about mobile server-side API integrations.

    1. Enter a Name for the creative.

    2. Enter the Ad request URL. You must get this information from the ad network or rich media vendor you're working with.

    3. Select the Target ad unit size.

    4. Click Save.

    Video interstitial (applications only)

    A video interstitial ad is a full-screen ad that appears in a mobile application. The ad appears in the application at a point that you specify, and it includes exit links that you specify. When you upload a video to create your video interstitial, DFP automatically transcodes the video into various formats and selects the correct format when the ad is displayed.

    To add a video interstitial creative, follow these steps:

    1. Enter a Name for the creative.

    2. Enter the target ad unit size.

    3. Optional: Enter an ad title. This is the title text that appears in the top bar of the ad.

    4. Optional: Select the Autoclose checkbox if you want the video ad to close automatically after it's finished playing.

    5. Upload a logo image file. This is the image that appears while the video is buffering and after the video ends. The image typically should be the size of the creative.

    6. Upload the video file for the creative. You can drag and drop or browse to select the file. When you add the file, DFP transcodes it automatically. When the ad displays, DFP selects the best video for the environment. The size limit is 512 MB.

    7. Add up to four action buttons. The action buttons are the exit links for the creative, and they appear at the bottom of the screen. The icons can be up to 54x54p, or 28x28p if text is also present. Text labels should be 8 characters or fewer. Use your own buttons, or upload a stock icon.

    8. Click Save.

    Notes:

    • If you're using Firefox, you'll see a pop-up regarding the GMSG protocol when previewing this creative type. The pop-up is a side-effect of the way that the creative communicates with the SDK.

    • If you're using Internet Explorer, preview doesn't work.

    Click-to-app video interstitial (applications only)

    Click-to-app creatives enable you to specify an action as the destination for the creative, such as opening an application or downloading a file.

    To use the click-to-app option for a video interstitial creative, follow the steps above for video interstitial creatives and select Destination > Click-through URL. Enter one of the supported click-to-app destinations.

    Creative templates

    Creative templates allow you to create HTML templates for creative types that you’d like to reuse.

    The "Count impressions only when fully rendered" setting (step 4 in "Create your own creative templates") relates to desktop interstitials. Do not select this option for mobile creatives.

    To use a template when adding a mobile creative to a line item, select Custom template from the mobile creative type selection page and choose the name of the template you would like to use.

Rich Media pushdown creatives

To add a Rich Media pushdown creative to a mobile line item:

Before you can implement Rich Media pushdowns, ensure that you’ve associated your Studio and DoubleClick for Publishers account. After you’ve entered the association code in DFP, you should see Studio Rich Media creatives available in the creative library.
  1. Create a new mobile line item in a mobile order.

  2. Associate a creative by clicking Add creatives > Use existing creatives.

  3. In the dialogue box, click Creative types > DoubleClick Rich Media.

  4. Select desired creatives that match the creative size.

  5. Click Save.

Find out more about Trafficking Rich Media push-down creatives.

Lock creative orientation

For creatives that can serve as interstitials in mobile applications, you have the option to lock the creative’s orientation. This minimizes the chances that images are cropped when a device is rotated. Make one of the following selections from the Orientation drop-down:

  • Any: The creative rotates according to the device's physical orientation.

  • Portrait: The creative stays in portrait orientation regardless of the physical orientation of the device.

  • Landscape: The creative stays in landscape orientation regardless of the physical orientation of the device.