Get started with mobile ad serving

Target a line item to mobile devices

To target a line item to mobile devices, follow these steps:

  1. Create a line item.
  2. Under Add targeting, you can choose one or more of the following:
    • Select Inventory to assign the line item to one or more ad units.
    • Select Custom criteria to add key-value pairs.
    • Select Geography to target traffic from a particular location. Geo-targeting has different resolution for carrier traffic and Wi-Fi traffic.
      • Wi-Fi traffic: You can target the country, region, metro area (DMA), city, and postal code (US/CA only) levels.
      • Carrier traffic: You can target to the country level. You can also choose to target to region, state, and city—but accuracy at these more granular levels is dependent on our confidence in the location of the IP. The most precise targeting is possible where publishers can provide location data.
        • For carrier targeting, if you choose a more granular level than country, you might exclude some traffic.
        • DFP takes into account BlackBerry's proxy-based traffic routing where possible, but in some cases geo-targeting and carrier targeting might not work for BlackBerry devices.
    • Select Devices to target the line item to a user's device or browsing environment.
      • Device capability: Target devices that can make calls. Select Devices > Device capability > Phone calls, then click include.
      • Device category: Target different categories of devices. Choose Desktop, Feature phones, Smartphone, or Tablet, then click include.
      • Manufacturer/Device: Target particular manufacturers and devices.
        Line items targeting specific Apple models (such as iPhone 4) can only match traffic from mobile applications.
      • Operating system: Target platforms and operating systems.
    • Select Connection to target bandwidth, carriers and user domains.
      • Bandwidth: Target users who are connected via wifi or mobile carriers.
      • Mobile carrier: Target specific mobile carriers.
      • Under User domains, enter user domains to target.
    • Click Save and... and select Upload creatives from the drop-down.