Create or add video creatives set to line items

Some video features may not be enabled for your network. For more information, talk to your account manager.

Add a creative set to an existing line item

  1. Sign in to DoubleClick for Publishers.

  2. Click Delivery and then Line items.

  3. Locate and open your existing video line item. Creative sets are only applicable to video line item types, so you won't see them for a display line item. You can click Video in the "Line items" menu to see only video line items.

  4. Click Add creative sets and then New creative set.

Create a new creative set, independent of a specific line item

  1. Sign in to DoubleClick for Publishers.

  2. Click Delivery and then Creatives and then Creative sets and then NEW CREATIVE SET.
  3. Select your advertiser and then Video VAST, and your size(s).
  4. Click CONTINUE.

Configure settings for a creative set

After you've followed the instructions to add a creative set, select the creative set type.


A video creative appears as a pre-roll, mid-roll, or post-roll. Video ads can be hosted by DFP or a third party.

  1. Click Video.
  2. Enter your creative set details, including a click-through URL, a duration, and any third-party tracking URLs.
  3. Select from the available asset hosting options:
DFP-hosted assets

DFP supports most common video formats. When you upload one of the supported media files to DFP, it is transcoded into multiple formats and sizes, which are all available and can be chosen to play, depending on player support. Learn more about the requirements and options for video upload and transcoding.

Video uploads are canceled if you leave the page or click SAVE before it's complete.
  • Drag and drop your video file or click Or upload a new asset. After the file uploads successfully, transcoding begins.
  • If necessary, transcoding continues after you click SAVE. You can see transcoding status in the "Creative sets" table on the "Delivery" tab.

If you have multiple assets, each with a different bitrate or format, repeat these steps for each asset.

When the ad serves, the IMA SDK chooses an appropriate bitrate based on the quality of the network connection. If a particular bitrate is desired, you can specify it in the IMA SDK settings. Learn more
Externally-hosted assets

DFP ingests externally hosted assets from asset URLs, including their metadata. You can add multiple asset URLs at once, and DFP will extract the metadata for all of them. Learn how to manage content metadata.

If metadata cannot be extracted, assets are displayed in the metadata table, but with blank values. 

  1. Click Add assets.
  2. Enter the URLs for the externally hosted assets, one per line. If a URL contains spaces, replace the spaces with %20. You can add a maximum of 40 URLs at a time.

    https (secure protocol) is not currently supported for metadata extraction from externally-hosted assets. Please use an http URL instead or manually enter the data.
  3. Click SAVE.
When the ad serves, the IMA SDK chooses an appropriate bitrate based on the quality of the network connection. If a particular bitrate is desired, you can specify it in the IMA SDK settings. Learn more
YouTube-hosted assets

You can quickly add YouTube-hosted assets by entering the video URL or searching YouTube.

  1. Click YouTube-hosted.
  2. Enter a YouTube URL or choose OR CHOOSE A VIDEO FROM YOUTUBE... and search for the video.
  3. Click SAVE. The YouTube URL and the video duration (in seconds) is displayed.
For any questions about running YouTube video with DFP, contact your account manager.

A single asset in a creative set should play a single creative. To assign different creative variations to a line item, use multiple creative sets.


An overlay creative is an image ad that covers part of the video content as it plays.

  1. Click Overlay.
  2. Name the creative set and the creative.
  3. Upload an image file or click the link to Use a remote image.
  4. Enter the Click-through URL, and click Test to test it.

A redirect creative is a third-party hosted ad that contains one or more video ads and/or overlay ads. Redirects require advertiser-provided VAST tags.

Because VAST redirects aren't hosted by DFP, reporting is not available for companion creatives of this creative type.
  1. Click Redirect.
  2. Name the creative set and the creative.
    • Select the Redirect type (video, overlay, or video and overlay).
    • Enter the VAST tag URL provided by the advertiser.

      If you're using the IMA SDK, and the VAST redirect URL includes the "?" character, be aware that the SDK encodes everything. Use of this character may cause errors with your ad.

    • Enter the Duration. This is required for VAST redirect creatives added to standard or optimized pods.

      This field does not update if the creative duration changes.

If you use DoubleClick Campaign Manager (DCM), then you can enter DCM in-stream pfadx tags as redirects.

Optional settings

  • Skippable (available for video creatives):

    • Enabled: After 5 seconds, the user can skip the video ad. If you're using VAST 3 or 4, the network-level skip time can be changed in the "Skippable video skip time" setting in the "Video" section of the Admin tab.
  • Skippable tracking (available for VAST redirect creatives):

    • Enabled: If a skippable ad is returned over a VAST redirect, enabling skippable tracking allows your DFP line item and creative to track skip-related VAST metrics. This setting does not force an advertiser's VAST redirect to be skippable, and the skip time of an advertiser's redirect creative cannot be modified by DFP.
    • Disabled: If a skippable ad is returned over a VAST redirect, DFP will not track skip-related VAST metrics.
  • Labels: Used to group objects for a variety of purposes. Learn more
  • Custom parameters: These appear in the VAST AdParameters field and are picked up by the SDK.
    • Custom parameters are not available for redirect creatives.
    • For all except VPAID creatives, enter custom parameters as key-value pairs, separated by commas (for example, key=value,key=value).
    • For VPAID creatives, custom parameters are a string (not key-value pairs) passed to the creative from the SDK.
  • Ad ID: The ad ID must be four letters followed by seven or eight numbers or letters (for example, ABCD1234567 or ABCD123456EF. Learn more at
  • Third-party impression tracking URLs: You can enter multiple URLs for each type of tracking (except survey, custom click and click tracking, which only support one URL each). Redirects are not supported for survey URLs. Learn more

Companion creative types

Select the creative type, then enter the required information.

Learn about the types of companion creatives

Companion creative types can include the following:

  • Image: A basic image creative. Requires a GIF, JPG, or PNG file.
  • Third-party HTML: A highly customizable, interactive creative. You can use custom HTML, JavaScript snippets, and tags from a third-party ad server or DoubleClick Campaign Manager.
  • Custom code snippet: All of the options of third-party HTML, plus the ability to upload files. Use any number of files, custom HTML, JavaScript snippets, and tags from a third-party ad server or DoubleClick Campaign Manager. Use a source URL (iFrameResource) or HTML (HTMLResource).
  • DoubleClick tag: A creative hosted by DoubleClick. The creative requires a URL and appears in VAST as an HTMLResource with the contents of the tag.
    • Warning: The code snippet for DoubleClick tag companions might include the ]]> character sequence, which is not allowed in the CDATA block. As a workaround, traffic DoubleClick tag companions using the Third-party HTML companion type, and select the Use URL option.
  • DoubleClick Studio: Assign an existing rich media creative to this creative set. The creative must be from DoubleClick Studio, and you must have permission to use the creative.
  • Custom template: A creative defined by a pre-existing template. Templates may be created by both Google and your organization for your use. Learn how to create a template.

Once you've configured and saved your creative set, you can click "Settings" to adjust creative set details.

Use existing creatives

Once you've added a creative set to a video line item, you can reuse the creative in other line items. Learn how to reuse existing creatives when you add creatives to line items.

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