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DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

Ad tags and tag types

Ad tags and tag types

There are several different DART ad tag types that advertisers can generate in DFA. You can work with your DFA advertiser to choose the tag types that work best for your website.

You can learn more about the syntax and usage of each tag type:

In some cases, your DART ad tags will include parameters that are not mentioned here because they are unique to specific DoubleClick for Advertisers accounts or related to features that are not widely used. (For example, if your advertiser is participating in the IAB Impression Exchange, your tags might include the key-valuepc=[TPAS_ID], which you can ignore or delete if you're not using Impression exchange.)

Additionally, there are certain tag types that are used less commonly, such as special tags for particular types of Rich Media.

If you have questions about an ad tag type or parameter that is not mentioned here, ask your DFA advertiser for more information.
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