DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions.

If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center.

Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

ReportCentral glossary

Average Quantity

For a given Floodlight sales activity that's set up to measure how many items each user buys, the average number of items purchased by each responding user during a single purchase.

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