ReportCentral glossary

Percentage (Time Lag to Conversion Reports)

For Time Lag to Conversion reports that pivot on:

  • None or Breakdown, the percentage of a given Floodlight activity's conversions that occurred within a given time interval between the most recent exposure and the conversion.

  • Activity, the percentage of all conversions within a given time interval that occurred for a given activity, calculated as:

    (Conversions for the Given Activity ÷ All Conversions) × 100%

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