ReportCentral glossary

Cumulative Conversions (Time Lag to Conversion Reports)

For Time Lag to Conversion reports that pivot on:

  • Activity, the total number of conversions that have been counted for a given Floodlight activity and all previously listed activities during a given breakdown interval.

  • Breakdown, the total number of conversions that have been counted for the current breakdown period plus all prior breakdown periods. For example, if the breakdown period is 1 Hour, the cumulative conversions for the three-hour time lag section would be the sum of conversions for that section plus conversions for the two-hour and one-hour time lag sections. That is, the cumulative conversions is the number of conversions that have occurred within a time lag no greater than the current period.