DFA Clicks

In Search reports in ReportCentral, the number of clicks recorded, as calculated by DoubleClick for Advertisers. Search reports also show the number of clicks recorded by DoubleClick Search, listed as the Clicks Recorded. (DoubleClick Search and DoubleClick for Advertisers use slightly different rules to discard false clicks.)

How helpful is this article:

Feedback recorded. Thanks!
  • Not at all helpful
  • Not very helpful
  • Somewhat helpful
  • Very helpful
  • Extremely helpful