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DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

ReportCentral glossary

DFA Clicks

In Search reports in ReportCentral, the number of clicks recorded, as calculated by DoubleClick for Advertisers. Search reports also show the number of clicks recorded by DoubleClick Search, listed as the Clicks Recorded. (DoubleClick Search and DoubleClick for Advertisers use slightly different rules to discard false clicks.)

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