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DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

ReportCentral glossary

video plays

Number of impressions that occurred when an ad clip was played. The event is logged once per view. If the user stops play and restarts it, it isn't counted. (This event is included in standard reports.)

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