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DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

ReportCentral glossary

video mutes

Number of times a video player was in mute state during the play of an ad clip. (This event is included in standard reports.)

If the player was muted before the ad plays, it's counted the same as if the user mutes the player while the ad plays. The event is logged once per view. If the user mutes the ad clip multiple times during the play of an ad, it isn't counted again.
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