ReportCentral glossary

video complete plays

Number of times an ad clip played to completion. An event is logged once per view. If the user restarts the clip, it's not counted again. For example, if the user plays a 30-second clip for a full 30 seconds, the event is logged. If the user replays the clip for 30 seconds, the event isn't logged again. If, however, the user plays 20 seconds of the clip then stops and exits the clip, no event is logged. (This event is included in standard reports.)