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DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

ReportCentral glossary

Rich Media total display time

The total amount of time, in seconds, that the rich media ad is displayed to users. For ads with multiple assets (for example, a rich media banner with floating ad), the total display time is only counted for the out-of-banner asset. This number is reached using the following calculation:

Rich Media display time x Rich Media impressions
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