Clear search
Close search
Google apps
Main menu
DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

ReportCentral glossary

Rich Media interaction rate

The ratio of Rich Media ad interactions to the number of times the ad was displayed. This number is reached using the following calculation:

Rich Media interactive impressions / Rich Media impressions

For example, if a Rich Media ad was displayed ten times and two impressions experienced interaction with the ad, then the Rich Media Interaction Rate is reported as 20 percent.

Was this article helpful?
How can we improve it?