DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions.

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ReportCentral glossary

Sum of Post-event Revenue

For each Floodlight sales activity, the amount of revenue recorded for all Floodlight user activities (conversions), including both post-click and post-impression activities.

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