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DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

ReportCentral glossary

Revenue per Thousand Impressions

For each user click, the average amount of revenue recorded by each Floodlight sales activity, calculated as:

Revenue ÷ (Impressions ÷ 1000)
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