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DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

ReportCentral glossary

Post-impression Activities

For each Floodlight activity, the total number of user activities (conversions) that were associated with user impressions. (Floodlight user activities can be associated with either user clicks or user impressions.) The activities are shown on the day the conversion occurred, not on the day that the ad impression occurred.

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