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DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

ReportCentral glossary

Activity per thousand Impressions

For each Floodlight activity, the average number of activities (conversions) that result from 1000 impressions, calculated as:

Activities ÷ (Impressions ÷ 1000)

If there are more than 1000 impressions for each activity, the value for this metric will be less than 1.

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