ReportCentral glossary

Rich Media average display time

The average amount of time, in seconds, that Rich Media creatives were displayed to users during the specified date range. For creatives that include both an in-page element and an external element (Rich Media In-Page with Floating, Rich Media Image with Floating, Rich Media In-Page with Pop, and Rich Media Image with Pop), only the display time for the external element is included. For Rich Media Expanding creatives, display time is counted even when the creative is not expanded. For Floating with Reminder creatives, the display time for the floating element is counted.