Information about Site Directory for Site Publishers

DoubleClick's Site Directory is a product designed to bring advertisers and publishers together. The Site Directory streamlines an advertiser's campaign planning process by providing easy access to a wealth of operational information, such as ad tag acceptance, media type acceptance, site research data, etc., on over 35,000 sites throughout the world (and growing). Advertisers can instantly get the important information they need to make media buying decisions. The Site Directory offers publishers an opportunity to present site information to an engaged media audience in a centralized environment.

This article is meant to help site publishers understand how to use the Site Directory.

How can I access the Site Directory?

Visit If you don't have a username and password, email for help. If you're a publisher and you're receiving an RFP for the first time, you'll get an email outlining the steps you need to take to get access.

Be sure to click either Publisher User or Advertiser User, as appropriate to your role.

How do I know whether my site is listed?

The best way to find out whether your site is listed is to email our support team at If your site is not currently listed, you can send a request to the same address.

How do I get my site listed in the Site Directory?

To get your site listed, send a request to our support team at Our team will validate and then add your site.

Do I have to pay to be listed in the Site Directory?

The DoubleClick Site Directory is a free service. There is no fee for its use.

What is the difference between private and public contact information?

Advertisers and agencies searching for sites in the Site Directory will only be able to view public contacts. Private contacts will remain hidden and can only be accessed internally within a particular site. Agencies can add contacts to a publisher, and these contacts will be private by default. Only the agency and the site publisher will be able to view these contacts. If you would like a contact to be listed as public, please make sure the Is General checkbox is enabled when you create or edit the contact.

Who's responsible for keeping my site listing up to date?

As a publisher, you're responsible for updating your site listing. The more current the information, the more easily advertisers and agencies can reach you. Your site listing should be updated by someone who has knowledge of all aspects of your website, often a member of the Research or Ad Operations department. However, only our support team can change the site name and URL. Contact us at if you need those changed.

What are some of the things I can do with Site Directory?

You can review and edit your site specifications and capabilities, manage site contacts, and respond to RFPs from agencies that use DoubleClick MediaVisor.

How many users can receive and manage an individual RFP at one time?

An agency can only send an RFP to one contact at a publisher at a time, but can CC other contacts. The selected contact is the only one who can edit the RFP, but it's easy to transfer an RFP from one site user to another.

An agency sent me an RFP, but I can't find it in the Site Directory. What's going on?

If an agency sends a publisher an RFP from any source other than MediaVisor, then the publisher will not be able to see the RFP within the Site Directory.

Can I edit a proposal once I reply to an RFP?

Once you've replied to the RFP, the proposal is locked for editing while the advertiser or agency reviews the proposal. To notify the advertiser or agency that you'd like to edit the proposal, click "Request Change." The advertiser or agency can then unlock the proposal for you to edit by clicking "Resend RFP" in MediaVisor.

Was this article helpful?