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DoubleClick has ended support for DoubleClick for Advertisers (DFA) as of 9/1/2014. DFA has been replaced by DoubleClick Campaign Manager (DCM). Please contact your account manager if you have any questions. If you're a trafficker or have product access to DCM, bookmark our client-only DCM Help Center. Publishers and other partners who need info on DCM should bookmark the new DCM Partner Help Center.

Hard-code creative dimensions in mobile tags

If you've agreed with your advertiser to serve the same image size for all requests, you can hard-code the dimensions into the mobile DART ad tags.

To do so, add &sp=widthxheight immediately after the ord= value in the img tag, as in this example:

<IMG SRC=";kw=[keyword];ord=[timestamp]&sp=300x50" BORDER=0>

You can also use this syntax to hard-code a mobile internal redirect tag to serve a given creative size.

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