Use Google Tag Manager with Floodlight

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update Google Ads, Google Analytics, Firebase Analytics, Floodlight, and third-party or custom tags from Tag Manager instead of editing site code. This reduces errors and frees you from having to involve a developer when configuring tags.

Campaign Manager users will need to link their Floodlight configuration to Google Tag Manager to get started.

To ensure that your tags can effectively measure all of your conversions, make sure that you’re using the Conversion Linker tag in Google Tag Manager.

To add the Conversion Linker tag:

  1. In your Google Tag Manager container, click Tags > New.
  2. For Tag Configuration, select the Conversion Linker tag type.
  3. For Triggering, select All Pages.
  4. Save your tag.
  5. Publish the Conversion Linker tag.
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