Campaign Manager
Audience performance report dimensions deprecation
The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected.
- User List
- User List ID
- User List Description
- User List Current Size
- User List Membership Life Span
Twitter and social metrics renaming
The following Twitter specific metrics will be renamed in Campaign Manager Reporting, including scheduled reports and the Reporting and Trafficking API. This is being done so the metrics will apply to social media more generally.
Campaign Manager Reporting
| Old name | New name |
|---|---|
| Email Shares | Shares (External) |
| Other Twitter Engagement | Other Social Interactions |
| Retweets | Shares (Internal) |
Reporting and Trafficking API
| Old name | New Name |
|---|---|
| dfa:socialEmailShares | dfa:socialSharesExternal |
| dfa:twitterOtherEngagements | dfa:socialOtherEngagements |
| dfa:twitterRetweets | dfa:socialSharesInternal |
Considerations
- Scheduled reports will automatically remove the deprecated dimensions or reflect the new metric names.
- API reports created with the deprecated dimensions or old metric names will return errors.
Display & Video 360
Authorized Seller State dimension values change
To align with the ads.txt targeting options, the values returned by the Authorized Seller State dimension will change.
| Old values | New values |
|---|---|
|
|
Active View: Avg Viewable Time metric behavior change
Active View: Average Viewable Time (Seconds) in DV360 reporting returns will return values in seconds (new behavior) as opposed to milliseconds (old behavior).
Considerations
- Scheduled reports and API reports with the metric or dimension will still run. The dimension or metric will just return the new values.
