Changes to Active View measurement during the week of July 22, 2019
During the week of July 22, 2019, improvements to Campaign Manager Active View measurement will remove discrepancies between Campaign Manager and Google Ads for YouTube placements. Because of this change, more impressions will be eligible for Active View measurement. On average, you can expect to see the following changes for placements served on YouTube:
- Total Active View Eligible Impressions will increase by an estimated 6%
- Total Active View Measurable Impressions will increase by an estimated 7%
- Total Active View Viewable Impressions will increase by an estimated 6%
To learn how to implement YouTube tracking in Campaign Manager, see Enhanced YouTube tracking in Google Marketing Platform.