About parallel tracking

We recently extended the migration deadline to adopt parallel tracking for YouTube buys, including auction-based TrueView line items and YouTube Programmatic Guaranteed, to June 15, 2020. Given the current environment where businesses may have other priorities, we are extending the deadline indefinitely to give everyone extra time to make this transition. We will provide ample notice of a new deadline at a later date. If you've already completed most of the work needed to adopt parallel tracking, you are still welcome to finish the process.

Parallel tracking helps load your landing page more quickly, which can reduce lost visits. That can lead to increased conversions, and improved ad performance. Parallel tracking sends customers directly from your ad to your landing page URL while click measurement happens in the background (without sending them to the click tracker URLs first).

More details about parallel tracking

With parallel tracking, customers are delivered directly to your landing page while click measurement happens in the background.

Here’s what parallel tracking looks like:

  1. Customer clicks your ad.
  2. Customer sees your landing page.

At the same time, in the background:

  1. Click tracker loads.
  2. Tracking URL loads.
  3. If you use more than one click tracker, additional redirects may load.

Without parallel tracking, customers go through one or more redirects after clicking your ad before they reach your landing page. This means it takes longer for customers to reach your landing page.

Here’s what tracking looks like without parallel tracking:

  1. Customer clicks your ad.
  2. Click tracker loads.
  3. Tracking URL loads.
  4. Possible additional tracking URL loads.
  5. Customer sees your landing page.

 

If you use Campaign Manager for tracking clicks on YouTube inventory via Google Ads or Display & Video 360, you may need to make changes for the following features to continue to track click as expected. 

Feature Impact What you should do to prepare
Enhanced attribution DCLID values won’t automatically be appended to the end of the landing page URL.

For Google Ads: Enable auto-tagging in Google Ads or ensure the {gclid} ValueTrack parameter is included in both the landing page URL and tracking URL. Learn more

For Display & Video 360: Contact your account manager to enable auto-tagging.

Macros included on click-through URLs Parameters captured by macros included on click-through URLs won’t be available in the landing page URL. Include all macros and additional tracking parameters directly in the landing page URL.
Landing pages set through tracking ads Tracking ads will continue to count clicks but will no longer have the ability to set the landing page URL. Set landing page URLs directly in Google Ads or Display & Video 360.

 

If you use Campaign Manager tracking in Google Analytics 360, there’s no change needed to your implementation. 

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