Google takes a user-first approach in everything we do. We never sell users’ personal information, and tools like My Account, Why this Ad, and Mute this Ad give users transparency and control over their ad experiences. This user-first approach also applies to our ads reporting. We already encrypt and anonymize user information in features like Data Transfer, while still providing advertisers the power to deliver more relevant ads and measure their impact. We’ve invested in new Display & Video 360 features and next-generation solutions like Ads Data Hub to deliver more powerful insights for marketers while respecting user privacy.
As part of our ongoing commitment to user privacy we are in the process of making important changes to our Data Transfer feature in Display & Video 360 and Campaign Manager (formerly DoubleClick Bid Manager and DoubleClick Campaign Manager).
- YouTube: We no longer populate the encrypted UserID and PartnerID fields in Data Transfer for impressions served on YouTube inventory globally and recorded in Campaign Manager and Display & Video 360.
- Google Marketing Platform: We no longer populate encrypted UserID and PartnerID fields in Data Transfer for events associated with EEA users recorded in Campaign Manager and Display & Video 360. UserID and PartnerID will be redacted for all global events on March 31, 2021.
- Authorized Buyers (formerly DoubleClick Ad Exchange): We removed encrypted cookie IDs and list names (if used) from the Data Transfer file for all global bid requests to Authorized buyers.
We recognize these changes may be disruptive to you and the systems that power your digital marketing. Ad reporting is an important part of the digital ecosystem, providing efficiency for agencies and their clients, and we are committed to partnering with you to help refine strategies to effectively use and manage data based on these changes. We are investing heavily in the expansion of Ads Data Hub and providing alternative solutions and services for many key use cases such as custom attribution, audience management, media optimization, and offline-to-online.
Your account team will partner with you to discuss these changes and how best to minimize disruption or provide alternate solutions.