How Google uses Google Marketing Platform advertising product data

The following article provides a brief overview of Google's data usage practices and commitment to protecting the confidentiality and security of data.

We understand the importance and sensitivity of the data derived from your use of Google Marketing Platform advertising products, including Display & Video 360, Campaign Manager, and Search Ads 360. This data belongs to you, and we treat your data confidentially and securely. 

This article answers some common questions about Google Marketing Platform advertising data use and protection. For the specific terms governing your data and usage of Google Marketing Platform advertising products, please refer to your contract.

How we use your Google Marketing Platform advertising product data

We use Google Marketing Platform advertising product data only for limited purposes, as described in your contract. These include:

  • Providing advertising services through Google Marketing Platform
  • Ensuring compliance with our policies
  • As aggregate product statistics that do not identify you or your usage of Google Marketing Platform

We will not use or disclose your Google Marketing Platform advertising data for purposes beyond those set out in your contract without your permission.

Privacy Shield and security certifications

Privacy Shield

The Privacy Shield Frameworks are designed to provide a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce. We adhere to the EU-US and Swiss-US Privacy Shield Frameworks. View our Privacy Shield certification

ISO 27001

ISO 27001 is one of the most widely recognized, internationally accepted independent security standards. Google has earned ISO 27001 certification for the systems, applications, people, technology, processes and data centers serving a number of Google products, including the DDM suiteLearn more about ISO 27001.

About GDPR

Keeping users’ information safe and secure is among our highest priorities at Google. Over the years, we've worked closely with Data Protection Authorities in Europe and have implemented strong privacy protections that reflect their guidance. We are committed to complying with the EU’s General Data Protection Regulation (GDPR) and will collaborate with partners throughout this process.

Where we act as a processor of personal data, we are in the process of updating our agreements to reflect the obligations of controllers and processors and offer data-processing agreements where required in time for May 2018. For Google Marketing Platform advertising products, we are offering the  Google Ads Data Processing Terms, which you may review and accept within the Campaign Manager, Display & Video 360, and Search Ads 360 UIs.

How to accept the Google Ads Data Processing Terms

Display & Video 360

  1. Starting in your partner's settings, navigate to your partner's Basic Details.

  2. In Basic Details, find the section called "Data Protection".

  3. Click the checkbox indicating that you accept the Google Ads Data Processing Terms after you've reviewed them.

  4. After you've accepted the terms, enter contact information for a person at your business to be notified about any matters relating to the GDPR and the Google Ads Data Processing Terms.

    Separately, enter contact information for your Data Protection Officer, if your organization has one, and an EU Representative, if your organization has a representative as defined in the GDPR.

    Please keep these contacts up-to-date.

  5. Click Save at the bottom of the page when you're done.

Campaign Manager

  1. Start by navigating to Admin and then Account.

  2. In the Properties tab, find the section called "Data protection".

  3. Click the checkbox indicating that you accept the Google Ads Data Processing Terms after you've reviewed them.

  4. After you've accepted the terms, select your business' data protection contact. This person may be notified about any matters relating to the GDPR and the Google Ads Data Processing Terms. If you've selected the "primary contact", enter contact information in the fields corresponding to the primary contact.

    Separately, enter contact information for your Data Protection Officer, if your organization has one, and an EU Representative if your organization has a representative as defined in the GDPR.

    Please keep these contacts up-to-date.

  5. Click Save at the top of the page when you're done.

Search Ads 360

  1. Start by navigating to your agency.

  2. Click the Data protection tab.

  3. In the "Google Ad Data Processing" section, click the checkbox indicating that you accept the Google Ads Data Processing Terms after you've reviewed them.

  4. After you've accepted the terms, enter a name, email address, physical address, and phone number for the following people:

    • Primary contact
    • Data protection officer
    • EU representative
       

      Please keep these contacts up-to-date.

  5. Finally, select which of the above 3 people is your business' point of contact for any data protection issues. This person may be notified about any matters relating to the GDPR and the Google Ads Data Processing Terms.

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