Audio Unmutes

Audio Unmutes
In-stream audio

The number of impressions for which mute was turned off to allow the audio’s sound to be played. An unmute is counted even if the user unmutes the ad before the audio content plays. One unmute is counted per impression, even if the user mutes and unmutes the audio content multiple times. Only audio player unmutes are counted. Instances where the user unmuted their computer operating system, or audio hardware, are not counted unless the audio player is also controlled by that action.