Troubleshoot Floodlight tags

There are several ways that you can troubleshoot if your Floodlight tags are implemented correctly.

You can use the conversion referrer as a tool to identify where a Floodlight tag has been implemented. Learn more

Confirm Floodlight activity is active

Navigate to your Advertiser > Floodlight activities. Verify that your activity's status is active, and check the "Impressions yesterday” and “Average impressions last 7 days” columns to see if the activity’s Floodlight tag has been implemented. If activity shows 0 average impressions over the last 7 days, the most likely explanation is that the tag has not yet been implemented.

Run a Floodlight impressions report

If you want to check if your Floodlight tag is recording data for longer than 7 days, create a Floodlight impressions report:

  1. Navigate to Report Builder > New Report > Floodlight > Floodlight Impressions.
  2. Name the report, and the report file that will be generated.
  3. Choose a date range containing visits to the page where Floodlight is implemented.
  4. Choose a Floodlight ID and Activity to verify.
  5. Run the report, then see if Floodlight is counting impressions.

Use Floodlight implementation alerts

Floodlight implementation alerts let you know if Campaign Manager has detected one or more issues with a Floodlight tag implementation that could result in incorrect conversion reporting. These alerts are updated once a day and display information for the previous day. Floodlight activities will show alerts if 20% or more of Floodlight impressions is impacted by a specific issue type.

View alerts for individual Floodlight activities

Campaign Manager will alert you to issues with specific Floodlight activities. To view the alerts:

  1. Navigate to your Advertiser > Floodlight activities.
  2. At the top of the page, you’ll see a message letting you know how many Floodlight activities have alerts. Click on the message to filter to the activities with alerts.
  3. Hover over the Warning alert icon next to the name of each activity to see a summary of the alerts.
  4. Click View details to see a detailed description of each type of alert, including:
    • The percent of Floodlight impressions impacted by the issue
    • Sample impacted Floodlight impression request URL
    • The referring URL (usually the page where the tag is implemented)
    • Suggestions for resolving the issue.

Depending on the specific issue with your implementation, your Floodlight tags may not be counting conversions or could be counting conversions and other data inaccurately. Here’s a summary of the issues that can cause a Floodlight implementation alert.

Alerts for iframe and image tags

Required parameter has a missing value

Floodlight tag type Counting method Alert issue Action to resolve
Sales Items sold The qty= parameter is missing from the tag or is empty. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the qty= parameter is missing or has no value.
Sales Items sold The qty= parameter contains a non-numeric value. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the qty= parameter has an incorrect value in the live tag.
Sales Transactions The qty= parameter is missing from the tag or does not equal 1. If you are counting conversions based on transactions, export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the qty= parameter is missing or has a value other than 1. If you are trying to count conversions based on items sold instead of transactions, update the counting method for the tag in the Floodlight activity settings, export the tag again, and send it to your webmaster to implement.
Counter Unique The ord= parameter is missing from the tag or does not equal 1. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the ord= parameter is missing and/or needs to be set to ord=1.

Optional parameter has an invalid value

Floodlight tag type Counting method Alert issue Action to resolve
All All The dc_rdid= parameter does not include a user resettable device identifier in the form of IDFA for iOS or advertising ID (AdID) for Android. Contact your app developer and let them know that they need to correctly populate user IDs into the dc_rdid= parameter.
All All The dc_lat= parameter contains a non-alphanumeric value. Contact your app developer and let them know that they need to correctly populate 0 or 1 into the dc_lat= parameter.
Sales All The cost= parameter contains a non-numeric value. Contact your webmaster and let them know that they need to correctly populate the cost= parameter
All All A numeric custom Floodlight variable received a string. If you want to use string values for the custom Floodlight variable, update the variable settings in your Floodlight configuration. If you want to use a number for the variable, contact your webmaster and let them know that they need to correctly populate the u= parameter with a number.
All All A string custom Floodlight variable contained an invalid character. Contact your webmaster and let them know that they need to correctly populate the u= parameter

Cache buster is missing or has an invalid value

Floodlight tag type Counting method Alert issue Action to resolve
All All except unique counter The ord= parameter is missing from the tag or is empty. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the ord= parameter is missing from the live tag.
All All except unique counter The ord= parameter contains a non-alphanumeric value. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the ord= parameter contains non-alphanumeric values in the live tag.
Counter Unique The num= parameter is missing from the tag or is empty. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the num= parameter is missing from the live tag.
Counter Unique The num= parameter contains a non-alphanumeric value. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the num= parameter contains non-alphanumeric values in the live tag.

Duplicate custom Floodlight variable

Floodlight tag type Counting method Alert issue Action to resolve
All All except unique counter The tag contains the same custom Floodlight variable multiple times. Contact your webmaster and ask them to remove the duplicate parameter from the Floodlight tag.

Unconfigured custom Floodlight variable

Floodlight tag type Counting method Alert issue Action to resolve
All All except unique counter The tag contains a custom Floodlight variable that was not set in the Floodlight configuration If you want to use this custom Floodlight variable, add it to the list of defined variables in your Floodlight configuration. If you do not want to use this custom Floodlight variable, contact your webmaster and ask them to remove it from the Floodlight tag.

Alerts for global site tags

Required parameter has a missing value

Floodlight tag type Counting method Alert issue Action to resolve
Sales Items sold The quantity field is missing from the tag or is empty. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the quantity field is missing or has no value.
Sales Items sold The quantity field contains a non-numeric value. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the quantity field has an incorrect value in the live tag.
Sales Transactions The quantity field is missing from the tag or does not equal 1. If you are counting conversions based on transactions, export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the quantity field is missing or has a value other than 1. If you are trying to count conversions based on items sold instead of transactions, update the counting method for the tag in the Floodlight activity settings.
Counter Unique The optional dc_custom_params field contains an ord field that is missing or has an incorrect value. If you are counting conversions based on unique sales, export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the ord field is missing or has a value other than 1. If you are trying to count conversions differently, update the counting method for the tag in the Floodlight activity setting, export the tag again from Campaign Manager, and send it to your webmaster to implement.

Optional parameter has an invalid value

Floodlight tag type Counting method Alert issue Action to resolve
All All The optional dc_custom_params field contains a dc_lat field that has an incorrect value. Contact your app developer and let them know that they need to correctly populate 0 or 1 into the dc_lat field.
Sales All The value parameter contains a non-numeric value. Contact your webmaster and let them know that they need to correctly populate the value field. 
All All A numeric custom Floodlight variable received a string. If you want to use string values for the custom Floodlight variable, update the variable settings in your Floodlight configuration. If you want to use a number for the variable, contact your webmaster and let them know that they need to correctly populate the field with a number.
All All A string custom Floodlight variable contained an invalid character. Contact your webmaster and let them know that they need to correctly populate the value.

Cache buster is missing or has an invalid value

Floodlight tag type Counting method Alert issue Action to resolve
All All except unique counter The optional dc_custom_params field contains an ord field that has an incorrect value. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the ord field contains non-alphanumeric values in the live tag.
Counter Unique The Floodlight activity is set to a unique counter, but the tag on your website does not match this type of tag. If you are counting conversions based on unique counters, export the tag again from Campaign Manager and send it to your webmaster to implement. If you are trying to count conversions based on a different methodology, update the counting method for the tag in the Floodlight activity settings and export the tag again from Campaign Manager and send it to your webmaster to implement.
Counter Unique The optional dc_custom_params field contains a num field that has an incorrect value. Export the tag again from Campaign Manager and send it to your webmaster to implement. Let them know that the num field contains non-alphanumeric values in the live tag.

Duplicate custom Floodlight variable

Floodlight tag type Counting method Alert issue Action to resolve
All All except unique counter The tag contains the same custom Floodlight variable multiple times. Contact your webmaster and ask them to remove the duplicate parameter from the Floodlight tag.

Unconfigured custom Floodlight variable

Floodlight tag type Counting method Alert issue Action to resolve
All All except unique counter The tag contains a custom Floodlight variable that was not set in the Floodlight configuration If you want to use this custom Floodlight variable, add it to the list of defined variables in your Floodlight configuration. If you do not want to use this custom Floodlight variable, contact your webmaster and ask them to remove it from the Floodlight tag.

Receive notifications for Floodlight implementation alerts

Campaign Manager will notify you if your advertiser’s Floodlight configuration has any activities with alerts by adding a message in your “Notification” pane.

If you’d like to receive notifications for Floodlight implementation alerts, star a campaign by selecting the star icon next to a campaign name from your campaign list or while viewing the campaign. Starring a campaign triggers notifications for all issues related to that campaign, including Floodlight configurations.

If you already have starred campaigns but do not want to see Floodlight implementation alerts, you can turn them off:

  1. Click the bell icon on the upper right.
  2. Select Settings
  3. In the Floodlight notifications section, turn Floodlight implementation issues to OFF.
  4. Click Save
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