Downloaded Impressions

Downloaded Impressions
General

The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range.

Considerations

• If a user starts to load a webpage then closes the browser before the creative has started to download, an impression is not recorded.

As of October 2017, the Impressions metric uses the same count on download methodology that you could preview with this metric.