Active View: Impression Distribution (Not Measurable)
Active View
Percentage of eligible impressions where measurement was attempted, but failed.
Impression Distribution (not measurable) is calculated using the following formula:
Accredited by the Media Rating Council. Learn more
Active View
Percentage of eligible impressions where measurement was attempted, but failed.
Impression Distribution (not measurable) is calculated using the following formula:
Not measurable impressions / Active View eligible impressions
Accredited by the Media Rating Council. Learn more