Active View: Impression Distribution (Not Viewable)
Active View
Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed non-viewable. Impression distribution (not viewable) is calculated using the following formula:
Accredited by the Media Rating Council. Learn more
Active View
Percentage of eligible impressions where measurement was attempted, succeeded and the ad was deemed non-viewable. Impression distribution (not viewable) is calculated using the following formula:
Not viewable impressions / Active View eligible impressions
Accredited by the Media Rating Council. Learn more