SSL on Chinese inventory

If you serve to Chinese inventory, you may need an exemption from SSL requirements, because Chinese sites do not support SSL.

Support representatives can disable SSL requirements for Chinese sites or Chinese advertisers, if necessary.

  • To learn more about SSL in Campaign Manager for non-exempt inventory (all inventory except Chinese sites), see our SSL guide.

  • To learn more about site exemptions and advertiser exemptions, see below.

Exempt sites

Support can disable SSL on a site if the site does not support SSL. These sites are exempt from SSL requirements.

How it works

  • New placements on exempt sites will not require SSL for any assigned ads or creatives.

  • New placements on exempt sites will export non-secure placement tags.

  • If you create placements on a site before support marks it exempt, these placements will not be exempt: they will still require SSL and export secure tags.

Check if your site is exempt

  • To check if a site is exempt, open the site properties in your campaign or in the Site Directory (Admin > Sites). The site settings for "Supports SSL" will either be set to Yes (non-exempt) or No (exempt).

  • If your site is not exempt but you think it should be, contact a support representative. The support representative must disable SSL requirements for the site and ensure that your advertiser is allowed to use exempt sites. Only Chinese sites that do not support SSL should be exempt.

  • As noted above, when support changes SSL requirements on a site, this will not affect existing placements. It will only affect new placements. In other words, disabling a site's SSL requirements will only disable SSL requirements for new placements created on the site. Likewise, enabling these requirements will only enable them for new placements.

Assignments on exempt sites

You can assign ads and creatives to placements on either exempt sites or non-exempt sites, but not both.

  • Once your ad is assigned to a placement on an exempt site, the ad and its creatives cannot be assigned to placements on non-exempt sites.

  • Likewise, once your ad is assigned to a placement on a non-exempt site, the ad and its creatives cannot be assigned to placements on exempt sites.

For example, say you assign Ad 1 to a placement on an exempt site. Now you cannot assign Ad 1 to any placements on non-exempt sites. You also cannot assign any of the creatives on Ad 1 to any ads or placements on non-exempt sites. Likewise, once you assign Ad 1 to a placement on a non-exempt site, the ad and its creatives will not be allowed on exempt sites.

Exempt advertisers

Support can disable SSL for an entire advertiser if the advertiser will only serve to sites that do not support SSL. Exempt advertisers do not require SSL for any placements or Floodlight activities.

How it works

  • All placements in exempt advertisers will export non-secure tags. Even if the site properties include SSL requirements, placements in exempt advertisers will still count as non-compliant and export non-secure tags. This is because exempt advertisers are set to disable SSL requirements on all placements.

  • Floodlight activities will not require SSL in dynamic tags (piggybacked pixels) unless you enable the SSL requirement in the activity’s advanced settings. Activities that require SSL will export secure Floodlight tags. Activities that do not require SSL will export non-secure Floodlight tags.

Check if your advertiser is exempt

  • To check if your advertiser is exempt, open the advertiser properties and check the "Identification" section. For exempt advertisers, "SSL compliance" will be set to Exempt.

  • If your advertiser is not exempt but it will serve only to Chinese sites, contact a support representative. Only advertisers that will serve exclusively to Chinese sites should be totally exempt from SSL requirements. The exemption assumes that the advertiser will only serve to placements on sites that do not support SSL.

  • If you need to serve to a mix of regular and Chinese inventory, you should ask support to set your advertiser's "SSL compliance" setting to Required with exceptions. If your advertiser will not serve to any Chinese inventory, the setting should be Required.

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