Active View: % Viewable Impressions
Active View
The percentage of viewable impressions out of all measurable impressions, calculated as
Accredited by the Media Rating Council. Learn more
Active View
The percentage of viewable impressions out of all measurable impressions, calculated as
(Viewable Impressions) / (Measurable Impressions)
. For example, say the ads on your site had 100 measurable impressions. That means there were 100 impressions where Active View tags were able to measure viewability. If only 10 of those 100 impressions were measured as viewable, then the site would have 10% viewable impressions.Accredited by the Media Rating Council. Learn more