Active View: Viewable Impressions

Active View: Viewable Impressions
Active View

The number of impressions on the site that were viewable out of all measurable impressions.

  • Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. For large display ads of 242,500 pixels or more, the ad is considered viewable when at least 30% of the ad is visible for at least 1 second.
  • Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds.
    • Ads on connected TVs are considered viewable when they are served on a known connected TV device on a top publisher while the video is playing for at least 2 consecutive seconds.

All viewable ads are measurable, because you can't confirm that an ad has met the criteria for viewability unless it can be measured.

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